Canadian consumers can now sign up for a free service to reduce the amount of unsolicited commercial e-mail they receive. The Canadian Marketing Association (CMA), in co-operation with the Direct Marketing Association in the U.S. and other international direct marketing associations, has introduced a Web-based e-mail preference service (e-mps).
Consumers can register at www.e-mps.org , a Web site operated by the U.S. Direct Marketing Association, where e-mail addresses are added to an opt-out list. Marketers belonging to Direct Marketing Associations in participating countries cross-reference their mailing lists with the suppression list to delete the addresses of individuals who do not want to receive e-mail solicitations.
Marketers are not required to remove the names of their existing customers, and the service does not apply to marketers utilizing opt-in lists where individuals self-select their receipt of e-mail advertising.
Join in the fight against spam by remembering the following general words of advice:
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